Friday, April 27, 2007

Brewer is bike-friendly employer

Image of Fat Tire Ale neon sign
From 9NEWS.com (Colorado), 04.27.07:

New Belgium Brewing Co. (of Ft. Collins, CO), was recently voted Bicycle-Friendly Employer of the Year by bicyclists across Colorado. The award was announced at the Bicycle Colorado Gala Celebration on April 20 in Denver.

New Belgium's commitment "is at the center of who we are," New Belgium spokesman Brian Simpson said.

New Belgium gives each employee a cruiser bike after one year of employment; sponsors several bicycling activities, including its Tour de Fat events; and encourages employees to bike often.

The company also provides showers for bicycle commuters, ample bike racks for easy bike parking and "Team Wonder Bike" that asks members to pledge to commute at least twice a month by bike or alternative transport.

"This is definitely an honor and anything that can get more people on their bikes is a positive for all communities," (Simpson) said. (Read more.)
We need more employers like New Belgium. Another bike-friendly brewer is Sierra Nevada, of the beautiful cycling-hotbed of Chico, California.

For bike commuters arriving home after a long, hot ride--I no longer drink--a chilled malt beverage is carb-loaded refreshment. What could be better than a brew from a bike-friendly company? Ya gonna drink beer from some NASCAR sponsor?

Image: Web capture.
Visit: Brewery Broadens Social Bike Program, PPOL: News
Visit: New Belgium Releases First Sustainability Report, MSNBC
Visit: New Belgium heralded as a friend to bicyclists
Visit: Brewer voted most bicycle-friendly
Visit: Paul Dorn's Bike Commuting Tips

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