Tuesday, February 26, 2008

Bike rack instructional video brings the groove


From the Louisville Courier-Journal, 02.26.08:

TARC raps on bike rack
Louisville’s TARC employees hope a new rap video will teach bus riders how to use the bike racks that have been installed on many city buses, according to an agency spokeswoman.

The video, which features TARC employees singing and dancing, has only been released online, and there are no plans to pay for television advertising spots, said Nina Walfoort, a TARC spokeswoman. (Read more.)
As a daily multimodal bike commuter--combining Amtrak and cycling--I'm a huge fan of transit agencies that accommodate bicycles. Here's an inventive promotional video that shows you how and keeps you humming. Great work.

Visit: Bicycle commuters see benefits for themselves and the environment, Business First of Louisville
Visit: Oat-fueled pedal power eases pinch at gas pump, Louisville Courier-Journal
Visit: Bicycling Magazine cites Louisville for most improved, Business First of Louisville
Visit: Transit Authority of the River City (TARC)
Visit: Paul Dorn's Bike Commuting Tips Site
Happy bell ding to TARC staffer Erin Back for sending this.

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